IELTS Speaking
advertising
Practice questions
- 1.Can you describe an advertisement that recently caught your attention?
- 2.Where do you tend to notice advertisements in your daily life?
- 3.What makes an advertisement persuasive or memorable?
- 4.Do you think advertising has too much influence on people's choices?
Model answer
One advertisement that caught my attention recently was a short video for a local bookshop. I saw it while scrolling through social media. Instead of simply listing discounts, it showed a student feeling overwhelmed by exam revision, then finding a quiet corner in the shop and becoming absorbed in a novel. The story felt warm and relatable, so I remembered the name of the shop afterwards. I think the advert worked because it focused on an experience rather than pushing the product too aggressively. The images were simple, and the background music created a calm mood. It also gave viewers a clear reason to visit the shop, since the owner mentioned its reading space and friendly staff. I would not say it completely changed my habits, but it did make me curious enough to look up the shop online. In general, I respond better to advertising that is creative and honest. If an advert makes exaggerated claims, I tend to distrust it. But when it tells a convincing story and provides useful information, it can help me discover something I might genuinely enjoy.
Target vocabulary
catch someone's attention
To make someone notice or become interested in something.
persuasive
Able to convince someone to believe or do something.
relatable
Easy to understand or identify with because it feels familiar.
exaggerated claim
A statement that makes something seem better or more impressive than it really is.
target audience
The particular group of people an advertisement is designed to reach.
brand awareness
How familiar people are with a company or product name.
word of mouth
Information or recommendations shared through conversations between people.